LinkedIn & Workflow Automation with Make.com
A B2B marketing team needed to streamline lead generation from LinkedIn. We built an automation using Make.com to scrape profile data, enrich it with Clearbit, and sync to Odoo CRM with automated follow-up sequences. The system saves 30 hours weekly and has increased qualified leads by 50%.
B2B Marketing Team
2025
AI Automation
Technologies Used
Project Overview
The marketing team manually searched LinkedIn for prospects, copied data into spreadsheets, and then imported into CRM. This process was slow and error-prone, limiting their outreach volume.
We designed an automated workflow:
- LinkedIn Scraper: A browser automation (via Make.com) that extracts profile data based on search criteria (title, industry, location).
- Data Enrichment: Clearbit API adds company size, revenue, and tech stack information.
- CRM Sync: New leads are automatically created in Odoo CRM with tags, notes, and assigned to the appropriate sales rep.
- Follow-up Automation: If a lead reaches a certain score, an email sequence is triggered from Odoo.
- Reporting: Google Sheets dashboard updated daily with pipeline metrics.
The automation now runs 24/7, adding 500+ vetted leads per week to the CRM. The team has shifted from data entry to strategic outreach, resulting in a 50% increase in SQLs and a 20% boost in conversion rates.
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